In 2023, ANNY was conceived out of Japjot Singh conviction that women deserve better than a choice between overpriced luxury and disposable fast fashion. With a sharp instinct for finance and brand-building, he envisioned a scalable, consumer-first fashion model—one that delivered quality, design, and value without compromise.
As the idea took shape, Rahul Tanwar joined as the tech innovator who saw how data and real-time systems could fundamentally change how fashion is created and delivered. Where Japjot defined the vision and the business spine, Rahul built the engine that could bring it to life.
Together, they set out to build India’s first real-time, accessible luxury fashion brand.