Back in 2006, our founder Abe Shehadeh was just another snowboarder on Mount Bachelor—cold, soaked, and wondering why his face mask couldn’t keep up with his jacket. That moment, frozen in time (and temperature), sparked an idea: make gear that works better. That idea became BlackStrap.
What started with a few handmade ski masks sewn in a spare bedroom has grown into a full-scale layering system trusted by athletes, weekend warriors, and families across the world. From powder days to paddleboards, BlackStrap is built to help you stay out longer, play harder, and feel more connected to what truly matters. Thanks for being here.