Twenty-five years ago, John Varvatos launched in New York City, infusing luxury menswear with a rock 'n' roll edge revolutionizing the industry. From the very beginning, our philosophy has been rooted in artisanal craftsmanship, uniting time-honored design with modern innovation. This commitment has allowed us to evolve from a groundbreaking menswear label into a luxury lifestyle brand catering to the needs of the JV gentlemen from signature suiting, iconic leathers to footwear, accessories, and fragrances.
Our journey is marked by milestones celebrating our relentless pursuit of perfectly imperfect design excellence. With a debut collection earning the prestigious CFDA Perry Ellis Award for New Talent followed by two CFDA Menswear Designer of the Year awards, it was an unprecedented achievement in the industry. Our collaboration with Converse opened new doors, merging heritage craft with contemporary street culture, while our partnerships with legendary musicians like Ringo Starr, Iggy Pop, Alice Cooper, ZZ Top, and more cemented our place at the crossroads of fashion and rock legacy.