Laurastar is a Swiss brand specialising in premium garment-care and ironing solutions, including all-in-one ironing systems, steam generators, garment steamers, ironing boards, and steam purifiers. The company was founded in the early 1980s and focuses on Swiss engineering, innovative design, and its proprietary Dry Microfine Steam (DMS) technology for caring for and refreshing fabrics.
Laurastar products are designed to make ironing, steaming, and fabric care easier while also supporting long product lifespans. Its range includes products such as the Laurastar Lift, Smart, GO, IZZI, and IGGI, along with accessories and spare parts.